​I’m a designer focused on brand identity and illustration, with a love for visual systems that feel intentional and well-resolved.
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My process is all about asking questions, getting to the core of an idea, and translating it into thoughtful design. Whether it's building a brand from the ground up or creating visuals that support and elevate a message, I care about clarity, tone, and how it all fits together.
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I work across creative direction, graphic design, and illustration — and occasionally photography — depending on what the project needs. I’ve created everything from campaign assets to scientific infographics: helping shape how something looks, feels, and speaks.
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If you’re working on something and think I could help — please get in touch!
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Some more background.
I am a freelance creative from Finland and England, currently living and working remotely from Asturias, Spain.
I graduated in 2016 from the University of Edinburgh with a Masters Degree in Fine Art and History of Art. I then landed in Amsterdam where I worked as a Brand Manager and Art Director both in a film production company and freelance, working for clients including Nike, O’Neill, Ikea and Adidas.
In 2020 I relocated to Asturias and co-founded Loading…System with my partner Gabriel Menendez Orviz. Loading…System is an experimental creative studio, where we use our experience and expertise in design and marketing to raise awareness of the socio-ecological crisis, exploring solutions to the most pressing issues of our times through design, events and storytelling, using art as the connection with a young audience. We ran a physical space for one year where we explored the intersection between art and activism.
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