THE EDINBURGH CHARITY FASHION SHOW 2016

 

CREATIVE DIRECTOR

 

BRAND MANAGEMENT/ MAGAZINE EDITING/ TALENT SCOUTING/ WEBSITE DESIGN/ GRAPHIC DESIGN/ SOCIAL MEDIA MANAGEMENT/ PHOTO SHOOT COORDINATION/ STYLING

THE CAMPAIGN 

The Edinburgh Charity Fashion Show 2016 Campaign "Urban Conscious" raised money and awareness for The Rock Trust, an Edinburgh based charity working to prevent youth homelessness. 

 

The goal of the campaign was to establish the notorious ECFS name as more than a fundraiser, to develop it as a creative platform to promote and support young talent in the city of Edinburgh. The visual output of the show was directed at the youth in Edinburgh, as something relatable and reflective of current trends, to encourage up and coming talents to get involved and to provide inspiring content.

 

The success of the campaign resulted in sponsorship by Topshop and the invitation to be the official closing show for Edinburgh Fashion Week at the new creative centre of Edinburgh, The Biscuit Factory.   

PHOTO BY EMIDIO BATTIPAGLIA
PHOTO BY EMIDIO BATTIPAGLIA
PHOTO BY EMIDIO BATTIPAGLIA
PHOTO BY EMIDIO BATTIPAGLIA
PHOTO BY EMIDIO BATTIPAGLIA
PHOTO BY EMIDIO BATTIPAGLIA
PHOTO BY EMIDIO BATTIPAGLIA
PHOTO BY EMIDIO BATTIPAGLIA

Photographed by Emidio Battipaglia 

Creative Director Lucy Henshall

Styled by Matilda Barrowcliff, Georgina Brisby, Abdullah Jawad, Mylo Portas

Models are Miranda Rivett (Select Model Management) and Zsolt Sefkovics  

 

Photo by Katariina Yli-Malmi
Photo by Adam Baxter
Photo by Marina Mche
Photo by Adam Baxter
Photo by Lucy Henshall
Photo by Marina Mche
Photo by Lucy Henshall
Photo by Ben Glasgow
LAUNCHPARTYCOVER.001
Photo by Adam Baxter
Photo by Lucy Henshall
Photo by Emidio Battipaglia
Photo by Emidio Battipaglia
Photo by Adam Baxter
Photo by Ben Glasgow
Photo by Emidio Battipaglia
Photo by Marina Mche
Photo by Marina Mche
Photo by Emidio Battipaglia
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Photo by Marina Mche
Photo by Adam Baxter
Photo by Lucy Henshall
Photo by Lucy Henshall
Photo by Adam Baxter
Photo by Lucy Henshall
Photo by Katariina Yli-Malmi
Photo by Adam Baxter
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Photo by Lucy Henshall